I was invited to give a presentation at the WPP Open Data & AI session about a recent project I worked for (WPP is the parent company of Choreograph, the company I work for).

I welcomed the opportunity and talked about the team I work with, the Strategy Simulations, which is specialised in Agent Based Modelling (ABM). After a brief introduction to ABMs, I talked about a particular model we developed to assess the impact of COVID-19 on categories, such as automotive and travel, across different markets.

Unfortunately I can’t share more about the details of the model because it is proprietary of Choreograph. WPP staff can access the recording at the WPP Open portal.

A nice output from the presentation is this cool art-work created by Scriberia summarising the key concepts of the talk.

scriberia art-work

Hope you enjoy it.